Having gained more than 20 years Marketing and e-Commerce experience with market leading companies within the insurance sector, Paul Scanlon, Managing Director of e-Business Marketing, set up the company to cater for the needs of companies looking to move in to the online arena.

Many businesses within the insurance sector have built their expertise, client base and reputation over a number of years in the traditional offline environment. However, with the increased availability of broadband and the increasing range of services made available online over the past few years, clients are now looking to source and service their insurance requirements online.

The industry has witnessed an exponential growth of online insurance transactions over the past few years and consequently businesses looking to future proof their business model are now looking to join in on the e-Revolution.

However, with the rapid development of the internet and wide range of e-marketing options available online, many businesses have found that the skills required to take advantage of the opportunities available fall outside of their core competence.

This is where e-Business Marketing can help your business. With our extensive and diverse understanding of the insurance industry we understand the issues you are facing and can investigate and implement the most appropriate online solution for your business.

Experience has shown that the best approach from the wide array of options available online varies by both product and market sector and there is no one size fits all solution. Indeed, some products and markets aren't suited to the online environment at all.

Consequently, rather than just offer a pick and mix range of services, our recommendation is that any business looking to move in to the online environment should serioulsy consider what they are trying to achieve before leaping in to the unknown.

e-Business Marketing's approach is simple but effective. We will undertake an initial high level review of your current business and market in order to gain an understanding of:

• the products and services that your insurance business offers including:
  • key differentiators and benefits that you offer
  • product rating structure and underwriting complexity
  • areas where the product can be simplified for the online environment
  • average premium and income per policy
• current pricing strategy and opportunities for differential pricing online in terms of:
  • options for discounted online pricing
  • modularised pricing to ensure competitiveness when quoting online
  • the target offered have access to a wide undertake an initial strategic review to establish the best approach for the given situation
• profile of existing distribution channels including:
  • direct business
  • introduced business
  • wholesale broker2broker business
  • any existing online distribution
• current promotional activity including:
  • areas that have proved successful/unsuccessful
  • areas that could complement/integrate with online activity
  • cost effectiveness of each channel and approximate acquisition costs
• skills of staff that are currently in place including:
  • technical underwriting skills
  • telesales skills (inbound/outbound)
  • technical e-Commerce and/or e-Marketing skills (current or potential)
• processes and technology already in place in terms of:
  • back office system(s)
  • current business processes (new business, MTAs, renewals, claims etc)
  • telephone systems

Having completed this initial strategic review, we will then be in a position to recommend a proposed strategy and operational plan to help you fulfil your ambitions taking in to account any existing strengths or constraints.

Once a strategy and operational plan has been agreed, we can also implement the online elements of the plan for you using our wide panel of insurance e-Commerce and e-Marketing specialists in the areas of:

• Website Design and Development
• Insurance e-Commerce Product Development
• Search Engine Marketing (SEO and PPC)
• e-Mail Marketing
• Affiliate Marketing

to ensure a timely and cost effective delivery of results.

If you want your business to join the e-Revolution and take advantage of the opportunities available, then Contact Us today to see how e-Business Marketing can help you achive your ambitions.